Eco-Footprint Solutions

Entries categorized as ‘sustainability’

Cleantech Open Awards Gala next Tuesday, November 17

November 13, 2009 · 2 Comments

The Cleantech Open is running an amazing event at the Masonic Center in San Francisco on November 17th. You need to be there!

Details:
Expo from 10am to 2pm – showcasing technologies from alumni and this year’s semifinalists
Awards Gala from 2pm to 6pm – technology demonstrations and speakers
Networking Reception from 6pm to 8pm.

There will be networking all day, and speeches from Bill Weihl – Green Czar at Google, Lesa Mitchell – VP of Innovation at Kauffman, Gil Friend – CEO of Natural Logic and Steve Westly – CEO of Westly Group. All are outstanding speakers.

The Cleantech Open is a nonprofit and the Awards Gala is intended as a fundraiser. Tickets normally go for $129 and up – but I have some discounted tickets which will give you a 40% reduction – just use this code: CTOGala when you register: http://www.cleantechopen.com/app.cgi/events/view/84

Categories: Clean Tech Open · energy · impact · recycle · reduce · sustainability
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Woody Biomass: The Un-Sexy Renewable Energy Source.

September 4, 2009 · 2 Comments

We hear about them all the time, leading edge solar energy projects, from individual homes all the way to massive solar energy fields out in the desert.  Solar energy capture is sexy, and shiny and new.  In reality, solar energy comes in many forms, including stored solar energy.  Take woody biomass for example.

Biomass, according to Wikipedia, is defined as a renewable energy source comprised of biological material derived from living, or recently living organisms, commonly plant matter which is used to generate energy or produce heat.

The amount of woody biomass in the form of dead material in our forests is substantial and is a significantly underutilized carbon neutral1 energy resource.  As an example, a recent report  on woody biomass energy opportunities in Alabama indicates that based on recent harvests of 840,000 acres in 2008 there was an estimated 8.5 million tons of available biomass material annually from unused logging residues and cull (low-grade) timber.

According to a 2005 report co-written by the DOE and USDA, forest lands make up about one-third of the nation’s total land area and are capable of supplying about 368 million dry tons of biomass feedstock annually. Of this total, only 38 percent is currently being used.  If fully utilized, this source would be “sufficient to sustainably displace 30 percent or more of the country’s present petroleum consumption.”

Some estimates suggest the opportunity is large enough that if efficiently utilized, woody biomass could replace up to 50% of the coal used to produce electricity in the United States, resulting in an enormous reduction in the amount of CO2 released into the atmosphere.  This doesn’t even take into account the toxicity of coal ash, a waste product of burning coal as a fuel source; not a problem with biomass.

All sounds good, right?  So why is it that the existing commercial biomass power generating industry in the United States, which consists of approximately 1,700 MW (megawatts) of operating capacity actively supplying power to the grid, only produces about 0.5 percent of the U.S. electricity supply?

The biggest limitation to using woody biomass is the cost to get it to the energy producers, primarily due to the cost of transporting the material.  Even in the form of wood chips, the material has a significant amount of water content, which impedes transportation cost effectiveness.  Additionally, coal fired power plants have to make significant capital expenditures to convert biomass into electrical energy.

There are many companies and entrepreneurs working on solutions to these limitations.  Given the underutilized fuel source that is going to release carbon into the atmosphere anyway, the efforts should be worth the benefits.

Woody biomass may not a sexy renewable energy resource like solar collectors or wind power, but it may be the biggest “ugly stepsister” opportunity to solving a big portion of the energy problem and the impact on climate change due to CO2 emissions.

Stay Tuned…

1: (Source: Wikipedia.com): Although fossil fuels have their origin in ancient biomass, they are not considered biomass by the generally accepted definition because they contain carbon that has been “out” of the carbon cycle for a very long time. Their combustion therefore disturbs the carbon dioxide content in the atmosphere.

Categories: energy · impact · repurpose · sustainability
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Electricity and Money savings: August was another great month.

August 26, 2009 · Leave a Comment

The numbers are in for August with an outstanding performance in the Eco-Footprint Solutions household.

Read more here: 2009 Energy & $$$ Savings

Categories: energy · impact · sustainability
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The little things do count – A Response to “Forget Shorter Showers”

August 10, 2009 · 3 Comments

A couple of weeks ago, my wife came across the on-line article “Forget Shorter Showers”, by Derrick Jensen, in ORION Magazine.  His tag line for the article was “Why personal change does not equal political change.”  Up to the title and tag line, I was okay with the premise.  Then, he went completely off track when trying to make THAT case.  He opened by making ridiculous comparisons; dumpster diving (recycling) would not have stopped Hitler; composting would not have ended slavery; and my favorite curious comparison, “dancing naked around a fire would not have helped put in place the Voting Rights Act of 1957 or the Civil Rights Act of 1964.”

Jensen continues by giving examples in the areas of water conservation, energy usage and waste management, where the steps we take as individuals make us feel “responsible” for the problems, rather than the system at large.  He finishes with the inference that the contributions of individuals are “utterly insufficient responses” to the problem as a whole and argues that individual commitment to sustainability “as a political act, is suicide”, as we can “easily come to believe that we will cause the least destruction possible if we are dead.”

While I agree that each individual’s personal commitment to living sustainably isn’t enough, I wholly disagree with the premise that personal change isn’t a valid approach to evoking large scale change.

Jensen finishes with the premise that we have only 3 options: We can 1) Give up and join the Industrial Economy that is destroying the planet, 2) Live sustainably and commit political suicide, or 3) Become activists and confront and take down systems of oppressive power.

Megan Dietz, in her “Redemption vs Revolution” response to Jensen’s article, wrote, “I couldn’t agree more with him that we need far bigger changes than new light bulbs and shorter showers. Our lifestyle choices don’t have nearly the impact that the culture tells us they do.”

Dietz’s first statement is true enough, but I disagree with her second.  I believe that a commitment to change on a personal level is the first step to change in a community, city, state, the country, and ultimately worldwide.

I also agree with Dietz’s comment that there must be a combination of options, “swift, radical transformation is catalyzed by two concurrent and related forces: a problem to be solved, and a moral compulsion to solve it.”

The power of the individual takes time to make a difference, but there is a point, where political resolve becomes part of a groundswell, that is exponentially more powerful than the individual elements.   The system doesn’t need to be destroyed and it is not as simple as US vs THEM.  I agree with Megan Dietz:

“Just as not everyone who embraces traditional religious values is a bigot, not everyone who embraces capitalism is a mustache-twirling villain. We have to stop looking at this in such adversarial terms, and start seeing it as a process in which each of us—environmentalist, businessperson, mother, and soldier—has a part to play.”

We should not minimize the cumulative effect of consumer choices.  Industry listens to individuals, to consumers or it doesn’t survive.  Politicians too,  are subject to the will of the people.  Individuals are drinking the 22 Billion bottles of water manufactured in the United States every year.  Individuals contributed to the over 250 Million tons of garbage produced in the US every year.  Individuals, with a little effort can reduce their KWhrs by 20% every month, and with 140 million households in the US, well, that’s a very large number.  And yes, individuals can and should demand industry and their government to follow their lead.  We have a problem to solve, and with enough moral compulsion, we can make the difference.

Categories: impact · now for something completely different · sustainability
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Supporting Local Indie – Sustainability through the 3/50 Project.

July 29, 2009 · Leave a Comment

Have there been local businesses that you visit occasionally and then, one day, you find a need to go there only to find the business is gone?  I’ve had that happen a number of times.  A yogurt shop, an independent postal annex just around the corner from my house, a take out Chinese restaurant, a small indie food mart just up the street, an indie bookstore, a card shop, a small appliance repair shop, a fabric store…all of these are businesses I have seen disappear.    The services they provided helped to enrich the diversity of the local community; a key element in maintaining any ecosystem.

Supporting these small, unique businesses requires a bit of attention on all our parts.  Consider them as plants in a wildflower or vegetable garden.  The scrappy ones might hang on, but with a little TLC, the plants we want to do well, will flourish.

So, what can be done?  How can we as individuals make a difference?  Recently, reading a blog post on zebrasounds I learned about a great program called the 3/50 project.  For more details, please click on the links, but in summary, the 3/50 project asks you to pick your favorite 3 local businesses you would miss if they disappeared and commit to stopping in, saying hello and spending at least $50 per month (Total, not each) at the three businesses.  That’s it!

Great idea,  huh?  It’s a combination of capitalism and sustainability.  You put your money where it matters.  According to 3/50, if just 1/2 the employed population spent $50/month locally, over $46B in revenue would feed local communities, and more of the local spending stays local.

So read up, join up and spread the word.  It’s the little things done by many that can make a tremendous difference.

Categories: impact · now for something completely different · sustainability
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What does sustainability mean, really? Part 2: Home

July 2, 2009 · 4 Comments

In my last post, I focused on sustainability in the business environment. But what does sustainability mean for us as individuals, in our personal lives, in our homes?  Wikipedia outlines sustainability for humans as:

“the potential for long-term improvements in well-being, which in turn depend on the well-being of the natural world and the responsible use of natural resources.”

Okay, so how does that translate to everyday life for the individual or family?  How can it be measured?  Carbon footprint is a common term bantered about these days.  It is actually a subset of a larger metric called the Ecological footprint, which Wikipedia describes as:

“a measure of human demand on the Earth’s ecosystems. It compares human demand with planet Earth’s ecological capacity to regenerate.”

In 2005, humanity was using ecological services 1.3 times as fast as Earth could renew them. (Wikipedia source: Global Footprint Network. 2008-10-29.)  Ecological footprint is measured in the number of global hectacres (gha) it takes to support humans.  In 2005, it took 2.1 gha of the earth’s surface to support all aspects of each individual human on the planet.  (In the US it was 9.4 gha per person.)

The subsets of the ecological footprint include:

  • Carbon footprint – (Home energy and all forms of transport)
  • Food footprint – (Agricultural and delivery)
  • Housing footprint – (Details about your home)
  • Goods and Services – (Purchasing, services, water, waste, etc.)

I found a website that has a free ecological footprint calculator. It’s a ballpark number, but you might want to check it out.  Here’s my family’s result: (Average per family member.)

gfn footprint

Well, we are better than the average American at 9.4, but we’ve got work to do for sure.

Here’s some things to consider that can help reduce the ecological footprint on a personal or home level:

Energy is a big contributor.  Find out from your provider what percent of the energy they supply is alternate energy.  They can give you that information.  If it’s low, ask them why and what their plans are.  Check with their website, they often have deals or tricks or tips that can save energy and money.  Consider solar power for your home.  Many solar panel companies now have creative, longer term payment plans.  Check into local, state and federal credits.

Reduce energy consumption by turning off things when not in use.  We’ve saved ~23% since the first of the year with a few simple steps.  Convert to energy efficient light bulbs.  When old appliances break down, be sure to get energy efficient replacements.  Consider on-demand hot water heaters when it’s time to replace the old one.

Use public transit more, walk or ride a bicycle when possible.  Fly less.  Fi nd out if your foodgarden planted (3) is locally grown as product transportation is a major CO2 contributor and energy consumer.  Go to farmer s markets for your produce.  Buy organic if it’s not too expensive.  Sometimes it’s just a few pennies per pound more and buying local helps the local economy.  Start growing a backyard organic garden.  It’s fun too! Eat less animal products as they require far more energy (and have a larger ecological footprint) than plant products. We started having a vegetarian meal or salad for dinner twice a week.

Install low flow toilets, or at least upgrade the mechanical components. tankwatercontrolInstall low flow shower heads and sink aerators.  Transform your yards into water-wise landscaping by planting indigenous plants.

Take a second look at how well you are really doing on recycling (I have many blog look-for-numberpost tips on this.  Search for recycle on the main page.) With a few steps and a little work, we reduced our landfill waste by more than 90%.  Some weeks I don’t even take out the regular garbage can.  Check the numbers on plastics (including lids) to find out if they can be recycled. Start composting your yard and food waste.

Purchase items with minimal packaging.  Stop your junk mail.Too Much Junk Mail! Convert to on-line banking, credit card statements and utility billings.

Buy things that are designed to last and that can be repaired.  Reuse empty containers, save plastic bags from bread and other items for reuse, take advantage of thrift stores and find creative ways to bring new life to old belongings. Join groups like freecycle, where you can look for or post offers for free items you no longer need.  It’s like craigslist, but all items must be for free.

After all that, if you still want to get to an even smaller ecological footprint, there are websites and organizations that will accept your CO2 offset donations.  For example my wife’s Honda gets 27 mpg.  At 12,000 miles /year, she could offset her 3.94 tons of CO2 generated by donating $39.42 /year.  This money would go towards a company (already committed to reducing their CO2), add additional programs (funded by my wife’s and other’s offsets) to drop their CO2 by the number of tons her and other contributor’s vehicles generated that year.  Theoretically, then my wife can drive up to 12,000 miles with a zero carbon footprint because of the offset.  Here’s a link to the one I used for the post, but I haven’t  validated their credentials, so do your homework before donating: www.carbonfund.org

Okay readers, what have I missed?  Let me know so I can update, or perhaps post about your great idea.


Categories: energy · impact · recycle · reduce · repurpose · reuse · sustainability
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What does sustainability mean, really? Part one: Business

June 27, 2009 · 4 Comments

The term sustainability (environmentally speaking) is starting to become more commonplace in the business environment and in the home. One of the first times I heard it used in this manner was in a template I was using to develop an executive summary for competition in the Clean Tech Open. “How will you create a sustainably run business?” My first impulse: Survival. Profit, margins, cash on hand, ROI, growing customer base. Then I dug a little deeper and realized the intent was to proactively consider something else. I started with Wikipedia. I love this description:

Sustainability, in a broad sense, is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time. For humans it is the potential for long-term improvements in well-being, which in turn depend on the well-being of the natural world and the responsible use of natural resources.

Okay, so how does that translate to everyday life in a business?  Most businesses (especially start-ups) are primarily concerned with survival.  Short of avoiding egregious acts, the environment is low on the priority list.  Bob Willard, a leading expert in this arena, defines five levels of sustainability for businesses:

Reactive: (Businesses usually make changes because they must.)

  • Level 1: Pre-Compliance (Whatever can be gotten away with.)
  • Level 2: Compliance (Whatever it takes to meet regulatory enforcement.)
  • Level 3: Compliance + (Eco-efficiency, regulatory threat, PR crisis.)

Proactive: (This is a fundamental leap for a business.  Re-branding.)

  • Level 4: Integrated Strategy (Business opportunities; risk management.)
  • Level 5: Because it’s the right thing to do – (Passionate founder / CEO.)

According to Willard, many businesses don’t get past level 2 and only a very small set get to level 4.  He does suggest that those at level 5 generally started there in the first place.  The sustainability performance and actionable steps level 4 and 5 businesses do are quite similar, but the reasons for doing them are different.  Level 5 companies are more altruistic; Level 4 companies realize it is good for business.  “They get it”, according to Willard.

The concept that sustainability practices are good for business is not new.  But to maximize the financial benefit, it is critical to integrate the concept of sustainability in every aspect of the business.  To do that, businesses need to make sustainability part of the corporate culture.  They need to leverage sustainability actions and practices with respect to traditional business metrics.  Some have obvious benefits that save costs on materials and energy.  Others are not as obvious, unless they are viewed from a more classic business perspective.  Summarizing from an article by Chris Boyd (Senior VP, Environment and Public Affairs, Lafarge.):

  • Eco-efficiency: Less limited natural raw materials, less fuel consumption and waste production; obvious cost cutters.
  • Product added value: Expands unique product offerings. Designed-in sustainability means more complex and technological products that have more value added; licenses, exclusive technology, etc.
  • New market opportunities: A sustainability policy can facilitate expansion into new countries or regions, allowing companies to respond better to the emerging expectations of customers; grows market share.
  • Socially responsible management: Being recognized as a sustainable company helps maintain the loyalty of employees and attract high-potential new employees; saves training and recruiting costs.
  • Improving reputation: A proactive strategy improves corporate image and grows brand value.  Improved practices strengthens positive relationships with local authorities and communities.  This can in some cases reduce regulatory costs, taxes and preemptively avoid crises.

Sustainability can be good for business (Level 4) and be the right thing to do (Level 5).  Businesses that successfully integrate eco-sustainability into their overall business strategy will lead the pack in their respective sectors.  In the not so distant future sustainability will not only be an asset, it will be necessary for survival.

Categories: energy · impact · now for something completely different · sustainability
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